U.S. trademark
Register a U.S. trademark and unlock Amazon Brand Registry
A U.S. trademark is your brand's legal ID in the U.S. market — others can't freely use your mark, and you won't get taken down over a name clash. For cross-border sellers it has one hard use: Amazon Brand Registry requires a U.S. trademark first. We guide the whole way — class selection, similarity search, proper filing and examination follow-up — to head off conflicts and rejections before they happen.
Who it's for
- Sellers who want Amazon Brand Registry, A+ content and brand-protection tools
- Founders already selling in the U.S. who worry about squatting or malicious hijacking
- Small and mid-size sellers building a long-term brand rather than white-label listings
- Non-U.S.-resident founders with a U.S. company who want to protect their brand name and logo
How it works
- 1
Confirm the class
We first pin down which trademark class your product/service belongs to — the wrong class won't protect what you actually sell.
- 2
Similarity search
We run a similarity search in the USPTO database to surface potentially conflicting existing marks and assess the rejection risk, avoiding wasted official fees.
- 3
Proper filing
We organize your mark image, goods description and applicant information to USPTO requirements and file properly.
- 4
Examination follow-up / response
We track the examination after filing; if an Office Action arrives, we help you understand it and prepare a response.
- 5
Result notification
Once the USPTO approves, we notify you to collect your registration certificate and guide the next step (e.g. using it for Amazon Brand Registry).
- Trademark-class confirmation and advice
- USPTO similarity search + conflict-risk assessment
- Proper preparation and filing of your application
- Examination tracking, with help responding to Office Actions
- Communication throughout, explaining key steps in plain language
- The trademark name (word mark) or logo image (design mark) you want to register
- Applicant information: individual name or company name, and address
- A description of the goods/services the mark covers (what you actually sell)
- If already selling: proof of use (Amazon links, product packaging photos)
- U.S. company formation documents (if applying under a company)
FAQ
Is U.S. trademark registration guaranteed? How long does it take?
We can't guarantee approval — registration is decided by the USPTO on examination. What we can do is search for similar marks in advance and file properly to keep the rejection risk as low as possible. The overall timeline depends on the examination queue and whether an Office Action is issued; we keep you posted at key milestones.
Do I need a U.S. trademark before Amazon Brand Registry?
Yes. Amazon Brand Registry depends heavily on a U.S. trademark — you generally need a USPTO trademark (or a pending application, depending on Amazon's policy at the time) to enroll. So registering the trademark is the first step toward Brand Registry.
I registered a U.S. company — does that mean I have a trademark?
No. Company registration and trademark registration are two different things: your company name is your operating-entity identity, while a trademark protects the brand name/logo you sell under. They're applied for separately and can even be different names.
What happens if I pick the wrong class?
The class determines which goods/services your mark is protected for. Picking the wrong one — or missing one — can leave you "registered but not protected for what you actually sell." That's why we confirm the class before filing.
Interested in U.S. trademark?
Tell us your situation and we'll help you find the right path, list the documents you need, and outline your next step.